Posted on March 28, 2011

MICHELIN Aircraft Tires Inks Sponsorship Deal With Rob Holland Ultimate Airshows

Aerobatics Expert Trusts Michelin Aircraft Tires' Reliability

GREENVILLE, S.C., (March 28, 2011) – Michelin Aircraft Tires has signed a sponsorship agreement with aerobatics expert pilot Rob Holland. Holland, the 2008 World Advanced Aerobatic Champion, will feature MICHELIN Air tires on his plane at the 2011 World Aerobatics Championships, as well as showcase his plane for Michelin at a number of air shows in 2011, starting with this week's SUN 'n FUN show in Lakeland, Fla.

"Rob is known across the aviation industry as a top performer in his area," said Leah Feig, head of the North American general aviation team for Michelin Aircraft Tires. "It makes perfect sense for Michelin as a top aircraft tire manufacturer to partner with Rob and demonstrate our tire
performance and reliability on his MX2 plane."

Holland recently earned a spot on the U.S. Aerobatics team by finishing third overall in the Unlimited Aerobatic Competition and second in the Unlimited Team Selection at the U.S. National Aerobatics Championships. Holland will represent the U.S. at the 2011 World Aerobatics Championships. Flying for more than 18 years, Holland has logged more than 10,000 flight hours while flying more than 162 different types of planes. He will also be showcasing his plane for Michelin at EAA AirVenture Oshkosh on July 25-31 in Oshkosh, Wisc., and at the AOPA Aviation Summit in Hartford, Conn., on Sept. 22-24.

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The Company has earned a long-standing reputation for building innovative premium tires.  In addition to tires, the Company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs about 22,700 and operates 19 major manufacturing plants. Forbes magazine has ranked Michelin No. 1 on its annual survey of “Best Large Employers in America” for 2018. Learn more about purpose-driven careers with a purpose-driven company at


Category: Aircraft
Tags: Rob Holland, aviation, Michelin, tires, aerobatics
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