New Guidebook Series Offers Expert Tips and Valuable Insight to Help Travelers Go Beyond the Brochure Borders and Travel "Like a Local"
NEW YORK (May 3, 2012) – Michelin - a company that has created the world's most-renowned guides for restaurants, hospitality and travel for more than a century - has partnered with CBS News Travel Editor Peter Greenberg to bring travelers a series of unique new guidebooks called "Like a Local ." It is the first time in Michelin's 112-year history of publishing guides that is has teamed up with a high-profile travel expert.
The MICHELIN "Like a Local" series debuted in April and includes five destinations: Buenos Aires, the Caribbean, Cuba, Miami and New Orleans. The "Like a Local" series for each locale offers a new twist on traditional travel guides by providing a detailed array of insider tips and local knowledge that help visitors become immersed in a region. Travelers using the "Like a Local" guides will get the inside story on cultural etiquette, the people, the history, culinary traditions and many other authentic experiences.
"Traveling like a local means experiencing a new location just like a resident would: immersing yourself in the culture, doing what they do, eating what they eat and avoiding the cookie-cutter tourist experience," says Greenberg. "In your own hometown, you have your favorite places to eat, go shopping and even simply watch the sunset. Now, imagine you could learn this kind of information about the places you travel before you even get there. That's what 'Like a Local' is all about."
Each "Like a Local" book contains Greenberg's expert advice on navigating the travel process, plus insider tips culled from his years of experience as a seasoned road warrior. A Q&A section answers pertinent questions about the process of travel and gives travelers the confidence to enjoy their trips while exploring destinations just like a long-time resident. Michelin's local recommendations reveal what the residents of these destinations are saying about their favorite places to stay, eat, shop and enjoy an evening on the town.
"Our goal with the new 'Like a Local' series is to create guides that allow you to automatically feel at home in a new place and start exploring and enjoying yourself without the hesitation of wondering where to go for the best and most fulfilling experiences," said Cynthia Ochterbeck, Michelin's editorial director of the "Like a Local" series. "It is meant to be a tool that helps travelers make the most of their time at the destination and experience the journey in a meaningful way, well beyond the borders of a brochure."
The foundation of the "Like a Local" series is Michelin's well-researched and dependable travel guides and maps, which can be found in such publications as the MICHELIN Green Guides and MICHELIN Must Sees. These publications are a product of Michelin's commitment to enhance mobility, not only by making the world's best tires, but also by providing information that will add to the overall experience of traveling. This commitment started back in 1900, when the
first MICHELIN Guide was published. For its Green Guides and Must Sees, Michelin dispatches teams of writers and experts to locations all around the globe to research, identify and verify the information that is published. This same commitment to quality and trustworthy travel information can be found in the new "Like a Local" series.
Within the pages of these guides, readers will learn:
Where the locals hang out in Buenos Aires, from tango clubs to fútbol games;
How to dine inside a private home in Havana;
Where to find Caribbean beaches that only the locals know about;
How to volunteer side by side with the residents of New Orleans;
Where to find hole-in-the-wall seafood shacks away from the glitz of South Beach.
About Peter Greenberg
Peter Greenberg is the Travel Editor for CBS News, appearing on "CBS This Morning," "CBS Evening News with Scott Pelley," "CBS Sunday Morning" and other broadcast platforms. A multiple Emmy Award-winning investigative journalist and producer, Greenberg is also host of a nationally syndicated radio show broadcast each week from a different remote location around the world. Visit him online at PeterGreenberg.com.
About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The Company has earned a long-standing reputation for building innovative premium tires. In addition to tires, the Company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs about 22,700 and operates 19 major manufacturing plants. Forbes magazine has ranked Michelin No. 1 on its annual survey of “Best Large Employers in America” for 2018. Learn more about purpose-driven careers with a purpose-driven company at jobs.michelinman.com.