Posted on November 29, 2012

Oliver Rubber Celebrates 100th Anniversary


Company marks century of innovation and excellence in tire retreading industry

Oliver Rubber, a leading provider of products and services in the tire retreading industry, is commemorating its centennial anniversary and its history of innovation and excellence. Founded in 1912 in Oakland, Calif., by engineer Marion F. Oliver, the company was one of the first to retread tires with pre-cure rubber, organic accelerators, synthetic rubber and carbon black. For 100 years, Oliver has significantly contributed to the development of pre-cure and mold cure retreading. 

Oliver Rubber is a wholly-owned subsidiary of Michelin North America, which acquired the company in 2007.

“Oliver Rubber’s original goal was to provide its customers with quality tread rubber and value,” said Vic Koelsch, chief operating officer for Michelin Americas Truck Tires. “Now, 100 year later, Oliver continues to execute the strategy that has made it successful from day one and we are proud that the company is part of the Michelin family.”

Oliver meets the specific needs of both retreaders and commercial end users by offering a wide variety of pre-cure and mold cure tread rubber.   Its broad product line of rubber compounds and tread patterns includes highway/rib, traction/lug, wide base, light truck, specialty, and ultra-low profile wide base, helping to cover virtually all on-road and off-road applications.   Additionally, Oliver provides tire repairs and performance consulting, emergency road service, and national account and warranty programs.

Oliver’s innovations include pre-cure technology patents in the 1960s, and new production facilities and state-of-the-art presses in the 1970s. By 1990, more than 20 patents had been awarded to Oliver for its development of pre-cure retreading equipment, compounds and tread designs.


Headquartered in Greenville, S.C., Oliver Rubber ( employs over 450 professionals in the design, chemistry, mixing, extrusion and pressing processes.  Oliver Rubber is one of the leading providers of quality tread rubber products, services, manufacturing equipment and systems for the North American retreading industry and operates two manufacturing plants in the U.S.  The manufacturing and distribution is managed in Asheboro, N.C., and the machinery and equipment is made by Salisbury Machinery Company in Salisbury, N.C.

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The Company has earned a long-standing reputation for building innovative premium tires.  In addition to tires, the Company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs about 22,700 and operates 19 major manufacturing plants. Forbes magazine has ranked Michelin No. 1 on its annual survey of “Best Large Employers in America” for 2018. Learn more about purpose-driven careers with a purpose-driven company at


Category: Heavy Truck
Tags: mold cure, Oliver, pre-cure, retread
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