Car & Light Truck

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases.

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February 04, 2017

Michelin Launches New TV Commercial During The Big Game

Greenville, S.C., Feb. 4, 2017 — Michelin will introduce a new global campaign on FOX this Sunday, its first advertising appearance during the big game. The 30-second ad, titled “I Need You,”...

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January 10, 2017

Michelin Introduces Pilot Sport 4 S to North American Market at NAIAS

DETROIT, Jan. 10, 2017 —Michelin introduced its newest ultra-high-performance tire – the MICHELIN Pilot® Sport 4 S – today at the North American International Auto Show. The product...

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January 06, 2017

Michelin to Feature New Ultra-High Performance Tire at NAIAS

Exhibit highlights Michelin’s genuine passion for exceptional drives, with international commissions by Singer Vehicle Design DETROIT, Jan. 6, 2017 — Jean Dominique-Senard, Michelin’s global...

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December 21, 2016

Michelin's Tire Experts Advise Against Riding on Summer Tires in Wintery Climates

World’s leading tire brand issues caution for drivers still running on summer tires GREENVILLE, S.C., Dec. 21, 2016 — With the abrupt and severe onset of winter weather this year, Michelin is...

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December 16, 2016

Michelin Begins Selling Tires Online at

GREENVILLE, S.C., Dec. 16, 2016 — Michelin North America announced today that it has launched online retail tire sales for consumers in Southeast markets through The site aims to...

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December 13, 2016

Custom Michelin Pilot Sport Cup 2 tires fitted to the new Mercedes-AMG GT R

Specially developed versions of the MICHELIN Pilot Sport Cup 2 tires will be the sole track-focused original equipment fitment on the new Mercedes-AMG GT R. These road-legal MICHELIN Pilot Sport Cup 2 tires...

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November 17, 2016

Michelin Celebrates the Unsung Heroes of Transportation

#KeepThanksMoving campaign salutes behind-the-scenes individuals who deliver holiday happiness GREENVILLE, S.C., Nov. 17, 2016 — Michelin North America, Inc. (“Michelin”) is entering a second...

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October 28, 2016

BFGoodrich® Tires recognizes 40 years of off-road innovation at SEMA

Brand revolutionized the off-road industry in 1976 with the radial all-terrain and entry into SCORE Baja racing BFGoodrich® Tires recognizes two major milestones for the brand and the off-road industry at...

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