Company will sponsor French Team Cofidis, Solutions Crédits in Tour de France
Greenville, S.C., March 18, 2018 — Michelin and professional cycling team Cofidis, Solutions Crédits have signed a two-year technical partnership agreement that marks the French tire manufacturer’s return to top-flight bicycle road racing after an absence of several years.
Cofidis, Solutions Crédits is one of the 22 teams that have been invited to participate in July’s Tour de France. The Lille-based squad will compete on MICHELIN Power tires.
The new MICHELIN Power range reflects Michelin’s cycling expertise and features many of the latest technological breakthroughs that have been developed by the Group, with experts at Michelin’s technology center in Clermont-Ferrand, France, focusing on three performances that are keys to success in professional cycling: grip, low rolling resistance and resistance to perforation.
“Using bicycle racing as a full-scale laboratory with a partner that is capable of performing at the very top will help Michelin accelerate the introduction of new high-performance tires,” said Ulrike Ristau-Hutter, manager of Michelin’s bicycle tire division. “To be able to put our innovations through their paces in such rigorous conditions while benefiting from the experience of these athletes is a considerable asset for the Michelin Group’s bicycle tire division.”
Led by famed retired cyclist Cédric Vasseur, team Cofidis, Solutions Crédits’ has kicked of its 22nd campaign by reinforcing its strengths and upgrading its technology with new Michelin-equipped bicycles. Michelin will supply the team with Michelin tires and tubes. The partnership will allow Michelin and Cofidis, Solutions Crédits to co-develop other tire projects.
"We are delighted with this partnership,” said Cédric Vasser, sporting director for Cofidis, Solutions Crédits. “Michelin is much more than a tire supplier. It is also a partner with a long history of innovation and bicycle racing experience. Thanks to its expertise, our riders will benefit from the finest tires for all types of conditions. Together, I am sure that we will succeed in shining on the world stage.”
Cofidis, Solutions Crédits Major Events for 2018:
March 17: Milan-San Remo
March 19–25: Volta a Catalunya
April 18: La Flèche Wallonne
April 22: Liège-Bastogne-Liège
April 8: Paris-Roubaix
May 8–13: 4 Jours de Dunkerque
May 23–27: Tour de Belgique
June 3–10: Criterium du Dauphiné Libéré
July 7–29: Tour de France
Aug. 25–Sept. 16: Vuelta a España
About Michelin North America
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) has more than 21,400 employees and operates 19 major manufacturing plants.