Michelin and Gran Turismo, the real-world driving simulator, are partnering with Race Service to bring e-sports fans the “Michelin Race for Good.” The virtual event will have 16 celebrity drivers battling it out on Gran Turismo for the chance to send $20,000 to a charity of their choice.
The competition will stream at www.michelinman.com/granturismo today, Nov. 18 at 5 p.m. PST / 8 p.m. EST.
In addition to watching the competition, race fans can enter the Michelin + Gran Turismo Sweepstakes for a chance to win one of 12 prize packages.
Michelin has been the Official Tire Supplier of FIA-Certified Gran Turismo Championships since 2019, and is the Official Tire Technology Partner for Gran Turismo.
This partnership unites gaming, car and tire enthusiasts in one unique digital space. It allows players to experience Michelin's deep real-world racing experience online, down to choosing the right Michelin® tire for the specific track during competitions. Offline, Michelin's extensive track experience translates into ultimate street performance.
About Michelin North America
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America, Inc. (www.michelinman.com) has more than 21,400 employees and operates 19 major manufacturing plants.