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Posted on February 09, 2021

Michelin North America and the International African American Museum Announce Inaugural Traveling Exhibition

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  • Michelin donation funds exhibition focused on the concept of freedom of movement among African Americans
  • After its premiere at the museum, the exhibition will become the museum’s first traveling exhibit

CHARLESTON, S.C., Feb. 9, 2021 The International African American Museum and Michelin North America, Inc., announced today a partnership focused on freedom in the age of mobility. The museum’s mission is to honor untold stories of the African American journey through educational exhibits.

“This partnership supports Michelin’s efforts to recognize the legacy of those whose movements have not been always free and to teach the value of being ‘free to move’ in all spheres of life,” said William McMillian, executive sponsor of the African American Network for Michelin North America. 

“We hope the exhibit will start conversations around a central question – If you are not free to move, are you fully free? – that builds bridges in our communities.” 

Michelin’s second major gift to the Museum will fund the inaugural traveling exhibition and a full set of programming, complete with a curriculum designed for K–12 students. 

A group of Michelin employees will also have the opportunity to explore their genealogy through the museum’s Center for Family History. This program is dedicated to helping individuals and families advance their understanding of their family’s history and the role their ancestors played in shaping American history.

“From voyages such as the Underground Railroad, the Great Migration, and Afrofuturism, African American people and culture have been in near constant motion,” said Dr. Elijah Heyward III, chief operating officer of the International African American Museum. 

“Throughout these historical journeys, there has always been another kind of travel: a mental, emotional and spiritual voyage, in which African Americans have envisioned and pursued a time and place where the journey ends, and true freedom becomes a reality.”

The organizations have agreed not to disclose financial terms for the exhibit.

About the International African American Museum

The International African American Museum strives to foster empathy and understanding, empowering visitors with the knowledge of the past. The museum journey will challenge, illuminate, inspire and ultimately, will move people to action. The Museum’s exhibitions will share untold stories using classic techniques as well as new approaches driven by innovation, technology and digital interactivity. Themes will include connections across the African diaspora, the spread of African American culture and influence, and the movements for justice and equality. The Center for Family History will enable visitors to trace their genealogy, while changing exhibitions and special events will keep the Museum energized. Educational programs will provide life-long learning opportunities for visitors both young and old.

The International African American Museum will open in 2022. For more information, visit our website at www.iaamuseum.org or connect with us on social media @iaamuseum on Twitter, Facebook, and Instagram. 

About Michelin North America, Inc.
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America, Inc. (www.michelinman.com) has more than 21,400 employees and operates 19 major manufacturing plants.

For more information:

International African American Museum
Dr. Elijah Heyward III
Chief Operating Officer
eheyward@iaamuseum.org
(843) 824-4606

Michelin North America
Lauren McClure
Michelin North America
Phone: 864-458-6871
Email: lauren.mcclure@michelin.com | www.michelinmedia.com

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About Michelin North America

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America, Inc. (www.michelinman.com) has more than 21,400 employees and operates 19 major manufacturing plants.