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Posted on June 01, 2015

Michelin Expands Revolutionary Premier Tire Line For Light Trucks, SUVs And CUVs

14 a 4.5 minutes minute read

Award-Winning tread prolongs safety

GREENVILLE, S.C. (June 1, 2015) – Michelin announced today that the new MICHELIN® Premier® LTX® tire with revolutionary EverGrip™ Technology is now available to consumers across North America through more than 10,000 authorized dealer locations. Following the release of the MICHELIN® Premier® A/S tire last spring, the new Premier LTX fitments significantly expand Michelin’s innovative tread technology to include light trucks, SUVs and crossovers.

Available in 47 sizes ranging from 16-inch to 22-inch diameter rim sizes, the MICHELIN Premier LTX provides exceptional levels of safety even as tires wear down, making them safe when new and safe when worn*. Even when worn, the MICHELIN Premier LTX still stops shorter on wet roads than leading competitors’ new tires.1

The MICHELIN Premier tire combines hidden grooves that emerge as the tire wears, expanding rain grooves that widen over time to continue to evacuate water and a unique rubber compound for increased wet grip. The result is prolonged safety and performance for vehicle owners in a range of weather conditions.

“The availability of the MICHELIN Premier LTX with EverGrip gives light truck and SUV drivers a new choice in safety for their automobiles,” said Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division.

“While other tires lose significant wet grip over time, the MICHELIN Premier features breakthrough technology that prolongs wet traction over time, giving drivers greater peace of mind and improved control.”

Earlier this year at the New York International Auto Show, Lexus announced that the Premier LTX would be the original equipment tire of the 2016 Lexus RX. First unveiled at the 2014 Detroit International Auto Show, the MICHELIN Premier tire was recognized by Popular Science magazine as one of the Top 100 innovations of 2014 in its annual “Best of What’s New” list. The New England Motor Press Association and MIT also selected the tire as a top technology for automotive suppliers. 

*Safe refers to wet braking, wet handling and hydroplaning resistance when tires are new and worn to 5/32”.

1 Based on internal wet braking tests from 50 mph vs. Goodyear® Assurance® CS TripleTred™ All-Season and Continental CrossContact™ LX20 in size 255/55R18 109H; using the MICHELIN® Premier® LTX® tire in size 255/55R18 109H buffed to 5/32” of tread. Actual on-road results may vary.

About Michelin North America

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) has more than 21,400 employees and operates 19 major manufacturing plants. 

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Category: Car & Light Truck
Tags: MICHELIN Premier LTX
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