Posted on December 15, 2015

Michelin Announces Winners of 27th Annual College For Creative Studies Design Competition


Winners hail from China, India, Korea and the United States

DETROIT, Mich., Dec. 15, 2015 – The winning entries of the 27th Annual Michelin Challenge Design Competition for the College for Creative Studies (CCS) were honored recently at the A. Alfred Taubman Center for Design Education in Detroit, Mich. Winning CCS transportation students received scholarships and an invitation to display their designs in the Michelin Challenge Design exhibit at the 2016 North American International Auto Show (NAIAS), Jan. 16-24, 2016.

A total of 25 CCS transportation students (14 from the bachelor of fine arts program and 11 from the master of fine arts program) entered this year’s challenge, which was based on the global Michelin Challenge Design theme of “Mobility for All – Designing for the Next Frontier.”  

Bachelor’s-level students were challenged to create an inter-modal mobility approach for a local region, such as the Detroit metropolitan area, that would enhance mobility in a clean, safe and efficient manner.

Master’s-level students were challenged to design a mobility solution that would best serve the needs of an underserved region of the world. Three individual winners were chosen from both the master’s and bachelor’s classes, and a winning team was chosen among the master’s students.

The distinguished panel of judges for this year’s event were Darren Luke, advanced design manager, General Motors; Christopher Thomas, founder & partner, Fontinalis; Mark Nickita, president, Archive Design Studio; and Bob Miron, Michelin North America (retired).

Bachelor’s-level Individual Winners

1st – Kavish Latif, Agra, India

2nd – Robert Paris, Harrison Township, Michigan (USA)

3rd – Guenter Nyanankpe: Detroit, Michigan (USA)

Master’s-level Individual Winners

1st – Eryu Rocki Shi, Shanghai, China

2nd – Zhiyong Yang, Wu Hu, China

3rd – Min Sung Kim, Seoul, Korea

Master’s-level Winning Team – “Team Cambodia”

Jonghoon Kim, Daejeon, South Korea

Min Sung Kim, Seoul, Korea

Eryu Rocki Shi, Shanghai, China

“As we look beyond the next five or 10 years, the future of mobility is extremely important to Michelin,” said Thom Roach, vice president of original-equipment marketing, Michelin North and South America. “Seeing the ideas and creativity from prospective future designers gives us valuable insight into their vision of meeting future mobility needs, how the structure and platform of a vehicle may evolve, as well as the needs of the tires that move it forward.”

The winning CCS students’ works will join 14 designs representing 13 countries selected in the global Michelin Challenge Design competition ( at NAIAS 2016.

For more information and images, visit: HERE

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The Company has earned a long-standing reputation for building innovative premium tires.  In addition to tires, the Company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs about 22,700 and operates 19 major manufacturing plants. Forbes magazine has ranked Michelin No. 1 on its annual survey of “Best Large Employers in America” for 2018. Learn more about purpose-driven careers with a purpose-driven company at


Category: Corporate, Michelin Challenge Design
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