GREENVILLE, S.C., May 22, 2018 — Michelin North America has joined the U.S. Tire Manufacturers Association (USTMA) to announce the beginning of National Tire Safety Week, which continues through Memorial Day, May 28. This year’s theme, “Know Your Roll,” will educate consumers about proper tire care and maintenance, including the often-hidden danger of unsafe used tires.
“In a recent survey, Michelin found that 4 in 10 teens in seven major U.S. cities are driving on unsafe tires,” said Scott Clark, chairman and president of Michelin North America. “This is a serious threat to everyone’s safety, because we all share the road.”
Improperly maintained tires pose real risks: Of the 2.2 million U.S. accidents each year, nearly 300,000 involve teen drivers and are related to tire issues such as worn treads and over- or under-inflated tires, according to analysis by the National Highway Traffic Safety Administration.1
“Safety is our industry’s number one priority,” said Anne Forristall Luke, president and CEO of USTMA. “This week, positioned at the start of summer travel, is a great opportunity for our member companies and partners to connect with motorists about proper tire care and maintenance. Additionally, USTMA wants to be sure consumers understand the potential dangers of purchasing and driving on unsafe used tires.”
To address this serious threat to the nation’s youngest drivers, Michelin announced earlier this month an expansion of the Beyond the Driving Test program. In this new phase, Michelin aims to reach 1 million teen drivers with its #StreetTreadContest. To tell the story and motivate young drivers to take action, youth culture brand Vans collaborated with Michelin to design limited-edition versions of Vans Classic Sk8-Hi and Old Skool shoes.
Teens can acquire one of the limited-edition, Michelin brand-inspired Vans, by proving their “street tread:” sharing a photo that shows they know how to check a tire’s tread depth using a penny or know how to check tire pressure. To learn about critical tire safety-checks and to enter the #StreetTreadContest for a pair of limited-edition Vans, visit www.BeyondtheDrivingTest.com/StreetTread.
National Tire Safety Week is an annual USTMA initiative aimed at helping consumers learn the simple yet essential steps for proper tire care and maintenance, and it is supported by other USTMA members.
About the U.S. Tire Manufactures Association
The U.S. Tire Manufacturers Association is the national trade association for tire manufacturers that produce tires in the U.S. USTMA members operate 56 tire-related manufacturing facilities in 18 states and generate over $27 billion in annual sales. In 2017, USTMA members accounted for 82 percent of the 316 million passenger, light truck and truck tire shipments in the U.S.
About Michelin North America
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) has more than 21,400 employees and operates 19 major manufacturing plants.